Environmental Working Group (EWG) is a non-profit organization dedicated to protecting human health and the environment with ground researches by professional scientists and experts. They launched Skin Deep, American’s largest cosmetics safety database, in 2014 to create online profiles for cosmetics and personal care products and their potential hazards and health concerns. The easy-to-navigate ratings enable consumers to choose safer products for their health and their living without toxin concerns.
Who is EWG?
Why EWG VERIFIED means for you?
EWG Verified recognizes products that meet EWG’s strictest criteria for human health. It’s a reliable mark with which you can trust that the products:
1. Avoids EWG’s ingredients of concern
Products cannot contain any ingredients on EWG’s “Unacceptable” list, meaning ingredients with health, ecotoxicity and/or contamination concerns.
2. Provides full transparency
Products must fully disclose all ingredients, including ingredients used in “fragrance.”
3. Uses good manufacturing practices
Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.