1. Avoids EWG’s ingredients of concern
Products cannot contain any ingredients on EWG’s “Unacceptable” list, meaning ingredients with health, ecotoxicity and/or contamination concerns.
2. Provides full transparency
Products must fully disclose all ingredients, including ingredients used in “fragrance.”
3. Uses good manufacturing practices
Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.